How did K-beauty start and how is it evolving?
The phenomenon of K-beauty began centuries before the spread and commercialization it knows today in the West, when Korea was still composed entirely of agricultural societies. At that time, the appearance of the skin was related to the social class of each person, which is still true today, despite the evolution of cosmetology. Dehydrated and damaged skin was a result of Koreans' long exposure to sunlight. For this reason, from a very young age, children knew that they should moisturize and protect their skin.
Many believe that South Korea's K-beauty Products came to the forefront of the global beauty industry in 2011 when they introduced BB cream. However, no one expected this rapid development of K-beauty, which continues to evolve and impress us every day with its innovations in skincare products.
It is important to mention that with K-beauty products there was a shift from heavy make-up, heavy chemical ingredients and extensive exposure to the sun to healthy and hydrated skin, to the use of ingredients derived from nature as well as to the protection of the skin from the sun radiation .
Why choose K-beauty Products?
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